It shouldn’t come as a giant shock. It?s been happening slowly for the past 12 months or so however is now in overdrive. Pages that have dominated high spots for years are immediately disappearing with no trace and linking is the important thing. In short, reciprocal links no longer count as they as soon as did. Google expects to see a technique inbound hyperlinks in its high ranked websites. The explanation apparently being that worthy websites can entice links without having to reciprocate.
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